Have you ever ever craved duck egg char kuey teow made by a sure Penang hawker so dangerous that you simply wished it may very well be flown and delivered to the doorstep in Klang Valley?
Launched on August 15, the meals supply arm of the airline will now enable Klang Valley residents to get freshly-made meals from chosen Penang retailers delivered to them that’s ready on the very day of supply.
The catch, although, is that your meals can solely be delivered on the Wednesday of every week, and with an order cut-off time being earlier than 5PM on Tuesdays.
No, it’s not going to value you the worth of an airplane ticket, because the supply at the moment has a beginning price of RM5.99 per order.
Primarily based on current protection, it looks like sentiments in the direction of this service are typically optimistic. Nevertheless, we couldn’t assist however really feel a tad skeptical.
Eager about discovering out how this service will carry out for ourselves, we made a bundle order of three duck egg char kuey teow from Tiger Char Koay Teow, Penang.
Our supply slot is at the moment scheduled for Wednesday, August 17, between 5 to five.30PM, and whereas ready for it, we thought we’d first increase on our present ideas about it.
So, listed below are some questions we have now in regards to the service.
1. How contemporary can the meals stay all through the supply length?
In keeping with airasia’s information launch, all meals will likely be ready contemporary earlier than they’re air-flown to KL.
An everyday meals supply service already takes as much as an hour from when meals is cooked contemporary, to when it reaches a buyer’s desk. Placing it on a flight would require a number of extra hours, and lots of extra steps.
After it’s cooked, it needs to be packaged securely sufficient to face up to turbulence, get despatched to the airport, board the flight, fly for roughly an hour from Penang to KL, get unpacked, after which spend one other hour on the highway to succeed in a buyer’s doorsteps.
The entire course of may take at the least 4 to 5 hours, and that doesn’t even have in mind dangerous climate, site visitors, or flight delays.
Because the meals gained’t be frozen, we’re questioning how contemporary can the dishes be stored all through this longer-than-usual supply length. Will the noodles nonetheless be springy? Will the sauces have dried up?
airasia hasn’t totally revealed how they’ll be conducting this feat, so it stays to be seen what our meals will appear to be as soon as it arrives.
2. How safe will the packaging be?
Relying on the service provider, meals can generally be badly packaged, whether or not on account of a service provider’s carelessness or an element that’s out of their management.
Add on to that indisputable fact that airasia will likely be bringing meals upon a flight the place turbulence is inevitable, and the place air stress whereas flying will trigger packages to increase, and one has to surprise: will our meals actually survive the journey?
This may very well be circumvented through the use of particular packaging, whether or not as a further layer by airasia, or by retailers themselves (who might need to safe such packaging from airasia itself).
3. What occurs to meals that’s not presentable upon arrival?
Within the occasion that the packaging breaks and spillage happens throughout any a part of the journey, we surprise what sorts of safeguards have been put in place by airasia.
Have retailers been instructed to make backups that may even be despatched on the flight as a precautionary measure? Does airasia intend to refund prospects?
Or is that this why prospects can solely order in a bundle of three (minimal) as we needed to do with our meal from Tiger Char Koay Teow?
4. Will the meals be flown in with passenger flights?
airasia will make its first spherical of deliveries this Wednesday, August 17, which is when our personal meals ought to arrive as nicely.
As we’re at the moment promised a supply slot between 5 to five.30PM, it might make sense for the AirAsia flight to reach by 4PM if it was going to make it to our Bangsar South supply location on time. That’s a 50-minute drive from KLIA2.
The closest time we had been capable of finding was a flight arriving at 2.45PM tomorrow. This could give the meals sufficient time to reach at our doorstep in a well timed method, assuming they should undergo the same old check-out processes on flights.
After all, there’s additionally a chance that the meals will likely be flown in together with different cargo deliveries with a special schedule altogether.
5. Will there be a most order restrict from prospects?
It isn’t recognized if airasia will likely be limiting the variety of orders every service provider can settle for, since cargo house in every flight needs to be accounted for.
If there’s an order restrict per flight, and the uptake for this service takes off, it then is sensible as to why airasia is permitting prospects to schedule their orders as much as 30 days upfront.
6. What’s the worth for retailers?
At launch, there are 9 retailers out there to order from, together with Hameed Pata, Bangkok Lane, Jeruk Madu Pak Ali, Nyonya Kuih from Li Er Cafe, Nasi Kandar from Hameediyah, and White Curry Mee, amongst others.
The airline can be calling for extra Penang retailers to hitch the providing, because it goals to present these companies extra visibility to airasia Tremendous App customers throughout the area.
If the ball is within the service provider’s courtroom to go the additional mile in packaging their dish to be cargo protected, we surprise if airasia will incentivise them for the additional prices and labour concerned.
7. Is there really real demand for this (past novelty), and what market validation did airasia do?
(Or, are we the market validation…? Hm.)
With airasia delivering Penang meals to Klang Valley, it means that KL people will get to fulfill their cravings with out having to journey themselves, saving on flight tickets and related journey prices.
Nevertheless, cravings aren’t precisely a deliberate affair, and most of the people would wish to scratch that itch instantly. Whereas pre-ordering just a few days forward would nonetheless make sense, pre-ordering a month upfront doesn’t.
So as to add, cravings are normally very private, and with airasia making prospects purchase their dishes in a bundle, you’d have to get buddies or household onboard, or end up the meals over just a few meals.
It’s additionally value noting that there are some Penang retailers on airasia’s listing that have already got shops in Klang Valley. As an example, Nasi Kandar from Hameediyah has shops in Kota Damansara, Ampang, and KL.
Jeruk Madu Pak Ali additionally has branches in Puchong, Shah Alam, and Batu Caves.
We couldn’t discover the Klang Valley shops for each these eating places out there for supply on airasia meals, however they’re listed on GrabFood, which remains to be a faster choice than ordering from Penang.
On this case then, why would a buyer willingly pre-order meals from these shops upfront, and wait at the least a day or extra for supply?
airasia’s recognition in its early days got here from it difficult the established order of who will get to fly, opening up the leisure journey sector to on a regular basis folks.
Nevertheless, over time, we’ve noticed that it started to gradual its roll. When rolling out its meals supply and e-hailing providers, one may even say they had been late to the celebration.
Beforehand, Tony Fernandes said of their ride hailing strategy, “I’ve obtained eight years of Seize doing it to study from. I don’t should waste all that cash, with experimentation, constructing expertise, coaching drivers and coaching the market the right way to order, they’ve carried out all of it for me.”
Though, with airasia’s pilot drone deliveries (although there’s been no additional information of it since) and now its intercity meals deliveries, we have now to say, there’s something to admire in regards to the firm’s guts in rolling out experimental providers.
This intercity meals supply service can be neatly leveraging present airasia sources and infrastructure to raise its common meals supply service.
No matter whether or not there’s demand for intercity meals deliveries, the airasia Tremendous App has been recognized to launch new providers quick, achieve buyer suggestions, and constantly refine their concepts.
From what we will see, this intercity meals supply service remains to be reasonably rudimentary, if our driver “Testboy 1” with automobile “ABC123” is of any indication.
Nonetheless, we’re nonetheless fairly stoked to see how our meals will arrive, and we’ll positively be writing about our expertise, so keep tuned for updates!
- Learn different articles we’ve written about airasia here.
Featured Picture Credit score: airasia’s newsroom