Is it actual or pretend?
That age-old query for skilled wrestling is taking a distinct flip in a sequence of lawsuits filed this week by Amazon and World Wrestling Leisure over the alleged itemizing of counterfeit reproduction WWE wrestling belts by third-party sellers on the e-commerce big’s on-line market.
Amazon and WWE filed 9 lawsuits in opposition to 13 defendants Tuesday in U.S. District Court docket in Seattle. As well as, the Middlesex County Prosecutor’s Workplace in New Jersey filed felony counterfeiting prices in opposition to two folks related to one of many instances, the companies said in a news release.
It’s the most recent in a sequence of efforts by Amazon to crack down on counterfeit merchandise. The lawsuits double as a public-relations marketing campaign, offering intensive background on all Amazon’s efforts to battle counterfeits, together with its Project Zero initiative, Brand Registry program and Transparency initiative.
The corporate is preventing the notion that its market is a “flea market of fakes,” as the Washington Post put it in 2019.
Amazon filed previous fits along side brands including Valentino, Weber grills, cosmetics model KF Beauty, household journey accent model JL Childress, and drinkware and accent maker YETI, along with smaller family-run companies.